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What is local SEO? A deep dive into the process and core elements
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Google Analytics (Best for User Behavior Insights)
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Google Analytics is indispensable for measuring website performance. There are plenty of free resources available if you need help understanding its features. Google Search Console (GSC) gives you a behind-the-scenes look at your website’s organic performance. You can check how Google indexes your site, track clicks, and spot any crawl issues quickly.
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Now that we’ve talked all about the dos and don’ts of how to choose an SEO company, it’s time to put it all into practice. Again, we knew education was essential in helping businesses evaluate SEO agencies and find the best SEO company. Companies appeared satisfied with their SEO company, with 46% willing to recommend their SEO partner. Meanwhile, 53.8% of businesses would not recommend their SEO provider to a friend.
You want your website content to appear higher in search results than other sites vying for the same attention. To do this, you need a solid grasp on who your main search competitors are, what they’re doing, where they’re outperforming you and what keywords they rank for that you don’t. A strong SEO agency should deliver exceptional competitive analyses while developing effective SEO strategies so your website can outrank competitors. Examples of black hat SEO include keyword stuffing, link spam, link exchanges, hidden text or links, buying backlinks and sneaky redirects.